In a move intended to bring clarity to the market, the Consumer Electronics Association has selected "Ultra High-Definition or Ultra HD" as the official name for TVs with "4K" resolution capability. While "UltraHD" a nicer ring to it than "4KTV," it may be a bit of a misnomer -- even higher resolution displays than 4K will eventually be coming down the pike.
That, and a general predisposition toward going its own proprietary way, is why Sony has decided to forego the new nomenclature and continue to call its next-generation TVs "4K." The company says it doesn't want confusion with the even higher resolution displays that will eventually supplant even 4K, which is the name Sony will use for this technology from now on.
UltraHD, with 3840 pixels wide by 2160 pixels of height, has four times the resolution of today's top-end 1080p HDTVs. The first 4K products began shipping in earnest early this year. Between 4K resolution and the new OLED display technology just coming to market, the TV industry is hoping that high-end, high-performance video is the answer to the industry's financial woes.
Will consumers bite? Hard to say in the age of the knockoff economy, where this morning's breakthrough innovation is this evening's cut-rate offering. Stay tuned for more information and hands-on reviews of this exciting but nascent technology.