Most other consumer electronics items are recycled free of charge. The $10 fee for recycling TVs is quite savvy because it keeps the $10 you spent on recycling in Best Buy's pockets but someone has to pay for the recycling. I look at it as investing $10 into a future purchase that I would've made regardless.
Besides, it's a better alternative to tossing it in an old field or creek bed. Now, it's up to Best Buy to ensure our trust in them is rewarded with proper and responsible disposal of the electronics.